A Fridge Made For You, By You; Samsung Brings ‘BESPOKE’ 4-Door Flex French Door Fridges to Complement your Kitchen Décor


Samsung, India’s most trusted shopper electronics model, has ushered within the subsequent technology of kitchen design with the launch of BESPOKE, its new technology of fridges in India. The brand new age customers need tailored experiences – from personalised holidays to customised health plans. Samsung’s BESPOKE fridges are designed to supply customised design choices for a contemporary modular kitchen that fit your private style.


Samsung’s BESPOKE French Door fridge lineup, accessible in 4-Door Flex Household Hub™ and 4-Door Flex French Door fashions, is a singular mix of personalised aesthetic and premium refrigeration. The BESPOKE 4-Door Household Hub™ fridge will probably be accessible in Black Caviar in elegant metal end in addition to with Twin Tone Design Glam Glass panels in Glam Navy and Glam White glass end. The BESPOKE 4-Door Flex French Door fridge will probably be accessible in Glam Navy and Glam White glass end.


“With kitchens being the hub of Indian houses, we wished to supply our customers a fridge that not solely fulfills their refrigeration wants, but in addition displays their private fashion. We’re excited to launch the BESPOKE fridge vary that’s greater than only a house equipment. It brings collectively Samsung’s progressive expertise with a product designed to suit into customers’ existence, simply as each bespoke merchandise ought to,” mentioned Raju Pullan, Senior Vice President, Client Electronics Enterprise, Samsung India.


The BESPOKE fridges not solely provide design innovation but in addition expertise improvements. The BESPOKE 4-Door Flex Household Hub™ incorporates a Beverage Heart™ which provides fast entry to the water dispenser, an automatically-filling water pitcher and an infuser for flavored water. It comes with newly launched Household Hub™ 6.0 software program model and can also be outfitted with Twin Auto Ice Maker which consists of two separate ice makers that make common cubed ice and smaller ice bites concurrently to go well with numerous beverage cooling preferences. Moreover, for the primary time in India, the fridge comes with Twin Flex Zones – Flex Crisper™ and Flex Zone™ that offers temperature adjustment choices and permits customers to customize storage choices as per their comfort.



Value and Availability

The pre-book for BESPOKE fridges will begin from October 12, 2021 on Samsung’s official on-line retailer, Samsung store, on-line portals of main retailer companions and in any respect main shopper electronics retail shops throughout the nation. Customers pre-booking Samsung BESPOKE fridges will rise up to twenty% cashback and an 18-month No Value EMI possibility.


The BESPOKE vary of fridges will probably be accessible at a particular worth for the next fashions:


  • BESPOKE in Glam Navy & Glam White Glass twin colors in 674L capability – INR 167,990
  • BESPOKE Household Hub™ in Glam Navy & Glam white Glass in 934L capability – INR 255,000
  • BESPOKE Household Hub™ in Black Caviar Steel in 865L capability – INR 269,990


BESPOKE fridges will probably be accessible throughout retail shops and on-line portals from October 18, 2021, and can include a 10-year guarantee on its digital inverter expertise compressor and 1-year guarantee on the fridge.



About BESPOKE Fridges:


Glam Glass End

Customers can now fashion their kitchen with Twin Tone Design glass panels that are available Glam Navy & Glam White Glass end so as to add to the décor of their houses.


Twin Flex Zones

The 4-Door Flex fashions could be personalized to fulfill private wants by adjusting with 5 completely different temperature choices accessible with Samsung’s signature FlexZone™, an independently managed compartment that may rapidly convert from a fridge to a freezer. Moreover, all meals lovers who want to preserve style and aroma of the meals, Flex Crisper™ zone is now accessible with twin adjustable temperature to retailer meat, poultry or fish merchandise, whereas the Crisper + permits for vegetables and fruit to retain most freshness and preservation.


Beverage Heart™

The 4-Door Flex gives fast and quick access to refreshingly chilly water. The Beverage Heart™ is contained in the fridge, holding the water dispenser nozzle much less uncovered to air or mud and making it safer for customers. It additionally sports activities:


The Autofill Water Pitcher routinely fills up with purified water, which could be infused with fruits and herbs, so it’s able to serve immediately.


The Water Dispenser incorporates a stainless-steel nozzle that’s removable for simple washing.

Twin Auto Ice Maker

The Twin Auto Ice Maker makes common cubed ice and Ice Bites in two separate ice makers. Ice Bites are smaller and may chill drinks a lot sooner—nice for households with kids. The twin ice maker makes as much as 2.8kgs of ice a day and shops as much as 4.1kg.

UV Deodorizing Filter™

The brand new built-in deodorizing filter reduces odors attributable to micro organism from the air in your fridge with UV expertise that repeatedly cleans the filter.

Triple Cooling System

A Triple Cooling System independently provides cool air to 3 compartments within the fridge and freezer utilizing three devoted coolers. The system controls the temperature and humidity in every compartment to create optimum storage circumstances and prevents odors from mixing.

Linked Dwelling Expertise

The Household Hub™ 6.0 mannequin of Flex fridges is powered by AI and Samsung’s Good Issues App to offer a related house expertise for customers. The intuitive expertise additionally lets customers know when meals saved for lengthy goes off. With Bixby’s new Indian English model customers can not simply keep related but in addition management their fridge within the Household Hub™ fashions.


Show Your Curated Artwork

The Household Hub™ incorporates a digital body that permits customers to show paintings of their selecting from a curated choice. It additionally gives an array of display screen views to harmonize with the fridge and kitchen décor, together with the Household Board, Household Hub’s digital interface that options analog elements for customers.



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