Axis Financial institution and CRMNEXT win IBSi’s Innovation Awards 2021 for the Greatest CRM System Implementation

MUMBAI, India, Jan. 13, 2022 /PRNewswire/ — Axis Financial institution, one of many largest non-public financial institution in Asia, and CRMNEXT, the main crm for banks, have been awarded the “Greatest CRM System Implementation” at IBS Intelligence International FinTech Innovation Awards 2021, that are referred by distinguished international bankers and IT consultants as probably the most prestigious of their form internationally.

Naval Kumar Lad, Sr. Vice President, Data Expertise, Axis Financial institution, accepted the award on behalf of the financial institution. The financial institution has applied CRMNEXT for gross sales and repair modernisation enabling Straight by Processing and on the spot fulfilment. The platform additionally allows smarter lead processing automated routing, full monitoring, and visibility.

With CRMNEXT, the financial institution can now generate dynamic personalised affords with real-time visibility on eligibility. CRMNEXT additionally delivered augmented analytics for real-time buyer intelligence, seamless buyer onboarding and enabled relationship managers with automated relationship packages.

“Retaining according to our core values of buyer centricity, CRMNEXT Answer has acted as a catalyst to boost this imaginative and prescient. The answer flexibility permits for the upsell and cross-sell choices to succeed in the precise clients on the proper time. Additionally, the CRM service providing has helped us in effectively resolving service requests inside buyer TATs,” mentioned Avinash Raghavendra, EVP and Head – IT, Axis Financial institution.

“This award additional solidifies our place within the area because the expertise accomplice of alternative. We’re delighted to ship tangible outcomes for Axis Financial institution and sit up for supporting them of their future digital initiatives,” mentioned Sushil Tyagi, Director, CRMNEXT.

Excessive Influence Outcomes from CRMNEXT Implementation at Axis Financial institution embrace:

  • 90% Discount in common service turnaround time (TAT)
  • 100% Auto assignments of leads throughout merchandise
  • 90% Discount in rework in the course of the gross sales course of
  • 70% Enchancment In Gross sales (TAT)
  • 50% Department circumstances are enabled for straight-through processing
  • 33% Enchancment in First Contact Decision
  • 80% Workforce penetration
  • 80% Enhance in cellular app utilization
  • 32+ Techniques built-in
  • 80,000+ customers
  • 2700+ branches
  • 60+ Merchandise throughout belongings, liabilities, Retail, Company


CRMNEXT is the World’s strongest banking CRM platform. Gartner acknowledges CRMNEXT as a number one participant in Gross sales pressure automation, Service Administration, and Lead Administration. It has set benchmarks within the CRM business with improvements like Autobot, UpgradesTM, Autonoma IntegrationTM, and Commutable CloudTM which have introduced a paradigm shift within the implementation, and total-cost-of-ownership of CRM options.

For extra data, go to

Media Contact:
Rishabh Josh
Electronic mail: [email protected]  
+91  9450829986



Supply hyperlink