[Design Story] Behind the Design of the Galaxy S22 Collection – Samsung International Newsroom


Samsung Electronics established a design identification for the Galaxy sequence with the idea that originality derives from the mix of deep reflection, in depth analysis, effort and time. Following this course of permits new values to be added that elevate the requirements for premium smartphones. That is how Samsung has repeatedly managed to boost Galaxy smartphones’ designs whereas sustaining important values.


Learn on to be taught extra about how Samsung refined the Galaxy S22 sequence’ design.



The Essence of Originality

For the Galaxy S sequence, Samsung has all the time aspired to develop a easy and flat type that harmonizes know-how and design with out exposing the boundary between them. With easy, lovely strains that resemble the curvature of sand dunes, moderation and solidity coexist within the Galaxy S sequence’ simplified type.



Daring Geometry


The Galaxy S sequence’ design philosophy prioritizes capturing solely essentially the most important components with a purpose to set up a singular identification. Within the case of the Galaxy S22 sequence, meaning equipping the gadgets with a flat design and a symmetrical back and front. Particulars on the perimeters have been pared down to make sure that the smartphones look glossy and easy from any angle.


As well as, the Galaxy S22, S22+ and S22 Extremely’s digital camera structure has been rearranged to determine a design identification that the Galaxy S sequence will keep going ahead. Specifically, the digital camera of the Galaxy S22 and S22+ has been positioned in such a manner that it’s equidistant from the gadgets’ horizontal and vertical edges, making a extra refined impression.



A Seamless Mixture


The Galaxy S22 and S22+ each characteristic analogous colours of their steel digital camera housings and our bodies, creating a way of unity. The glossy, flat line drawn by the facet body separates it from the digital camera housing, making a clean-cut look. The digital camera system, its waterproof construction and the angle of the digital camera housing had been all redesigned and delicately refined and simplified.



Newness Past Innovation

Samsung designers repeatedly attempt to lift the bar for premium smartphones even additional with improvements that improve Galaxy gadgets’ distinctive identification. Accordingly, the Galaxy S22, S22+ and S22 Extremely display how Samsung has been delivering the perfect efficiency and know-how whereas additionally contemplating methods to make it simpler for customers to make the most of the gadgets and categorical themselves.



An Optical Phantasm

The Galaxy S22 Extremely combines superior efficiency with a complicated design. Right here, the scope of the Galaxy S sequence has been expanded by inheriting the Galaxy Word sequence’ easy but sturdy design identification, which is optimized for the S Pen.



As a digital camera’s efficiency will increase, it tends to develop bigger and protrude extra from the design. To forestall the Galaxy S22 sequence’ digital camera from protruding, Samsung minimized the digital camera’s measurement by optimizing its design. The digital camera’s mirrored steel body establishes a model new look with a specialised ending technique that creates the impression that the digital camera is floating above the system’s physique. These options permit the digital camera to harmonize with the physique. The result’s a sublime design that doesn’t protrude too far and features a mirrored steel body that displays the colour of the system relying on the angle.




A Versatile S Pen That’s a Pleasure To Use

The Galaxy S22 Extremely’s built-in S Pen provides a extra artistic and joyful cellular expertise by permitting customers to jot down and draw on the system’s expansive display screen. With 70% decrease latency, the brand new S Pen permits customers to take pleasure in a extra practical expertise that appears like placing pen to paper.


What’s extra, customers may also open apps extra simply with Compact Mode within the Air Command menu, and the Samsung Notes expertise has grow to be much more handy. When customers wish to save a hyperlink or an internet web page, they’ll accomplish that simply utilizing Samsung Notes in a pop-up or break up display screen and hold the web page they had been viewing open.




Increase Your World

One UI expands what customers can do with the Galaxy S22 sequence. For instance, when continuously used widgets are grouped utilizing the Good Widget operate, widgets that customers will discover helpful relying on the time and placement might be robotically displayed. There’s a widget to inform customers of upcoming occasions, in addition to one which signifies when their Galaxy Buds’ batteries are low. Eradicating the necessity to open a number of widgets directly permits the house display screen for use extra effectively.



The digital camera has additionally been enhanced to permit customers to take high-quality images and movies of distant topics and in low-light settings. Capabilities that enhance the sharpness of selfies and take away the moiré patterns that seem when capturing TV screens or screens have additionally been added to the gallery, offering a brand new photo-remastering expertise. The photograph editor’s automated AI eraser intelligently detects and removes shadows and lightweight reflectors in a extra environment friendly method than if customers had been to pick and erase objects manually.


Moreover, the newly launched Samsung Pockets1 characteristic combines digital funds, ID and asset administration in a single handy and safe place. This simplifies customers’ every day routine by offering layers of safety to guard their personal info.




Designs That Replicate Their Period

With Galaxy gadgets’ designs, Samsung strives to ship an optimum cellular expertise that components in customers’ distinctive preferences and existence. With designs that evolve with the instances, Samsung permits customers to make use of their cellular gadgets as they need, supporting extra pleasant cellular experiences that put customers in command of their every day lives. Persevering with to take action permits Samsung to create extra worth and a brighter future for communities and society.



Stylish But Stylish


The Galaxy S22 sequence’ colours are each distinctive and up to date traditional and premium, however fashionable as properly. Every system is on the market in Phantom Black, Phantom White and Inexperienced. The Galaxy S22 and S22+ are additionally obtainable in Pink Gold, whereas the Galaxy S22 Extremely is on the market in Burgundy.


The refined Phantom Black hue showcases the Galaxy S sequence’ premium worth, whereas the pure Phantom White enhances the reflection of the steel physique, projecting a message of hope and positivity. Inexperienced displays the present instances and encompasses a wide range of tastes, whereas Burgundy accentuates the premium worth and the fashionable and distinctive really feel of the Galaxy S22 Extremely. A double layer nano coating provides wealthy tone and texture to the Pink Gold version, revealing a wide range of colours that transcend the boundaries of a typical pink.



Extra Customization

Whereas the gadgets’ designs have been simplified and refined, the enjoyment of selecting a smartphone cowl is bigger than ever. The S-View Flip Cowl’s compact show options the identical UX because the Galaxy Watch, providing constant and unified usability. The Body Cowl, in the meantime, provides a alternative of two backplates one clear, one mirrored so customers can simply embellish their system to swimsuit their style.



The Silicone Cowl with Strap combines daring graphics with colours that create a powerful impression at any time when the smartphone is used, whereas the clear Protecting Standing Cowl options a number of choices by way of kickstand designs and colours, providing customers a singular look. All kinds of canopy supplies, equivalent to silicon and leather-based, in addition to fashionable designs and colours, permit enabling anybody to discover a cowl design that fits their distinctive persona.



Cut back & Recycle


The Galaxy S22 sequence’ design identification can also be mirrored in its packaging. The quantity 22 on the bundle expresses the unity of the digital camera housing with easily permeating graphics, whereas the daring “S” hints on the smartphones’ fashionable and flat design.



The smartphones’ packaging was produced in an eco-conscious method, using 100% recycled paper. All parts, together with equipment and manuals, had been made extra compact to scale back the packaging’s total quantity. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 sequence with packaging that’s 56% smaller by quantity than that of the Galaxy S20.


For years, the Galaxy S sequence has been setting the usual for premium smartphone designs. Samsung’s final purpose for the sequence is to repeatedly present cellular experiences that mirror customers’ suggestions and evolve in ways in which profit the whole world. Going ahead, the corporate will proceed to create progressive experiences that mirror our altering instances, break current boundaries and transcend the boundaries of what smartphones can do.






* The photographs proven are for illustration functions solely and should differ from the precise merchandise. Product specs might range by nation, area and mannequin.



1 Official launch date is TBD. Characteristic specs might range by nation, area, mannequin and provider.

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