I’ve labored my whole profession as an engineer, and I’ve seen many inventions at Samsung which have pushed the boundaries of what’s attainable with smartphones. Our mission is, and at all times has been, to create know-how that makes folks’s lives higher. Ten years in the past, we got down to create a transformative know-how by wanting on the one factor all smartphones had been synonymous with — a flat rectangular show. We requested ourselves a easy query: How can we’ve got all of it — an even bigger display and higher portability?
We noticed a chance not solely to design a brand new form but additionally to create new experiences that had by no means been attainable with a smartphone earlier than. Overcoming many technological hurdles, we efficiently launched the first-ever Galaxy foldable smartphone in 2019 and have modified the way forward for our trade ever since.
Final yr, we noticed nearly 10 million foldable smartphones shipped worldwide. That’s an trade enhance of greater than 300% from 2020, and I predict this fast-paced development will proceed. We’re reaching the second the place these foldable units have gotten widespread and staking an even bigger declare within the total smartphone market.
Extra importantly, Samsung Galaxy foldables have modified the best way we use cellular units and helped allow higher life for customers worldwide.
As Existence Evolve, a New Legacy Unfolds
The world is extra related than ever and is transferring at a a lot quicker tempo. Work and play intermix, and the traces between the bodily and digital world have blurred. The place we flip for work, leisure, wellness and extra has change into a single place — our telephone. As such, our customers want a versatile gadget to maintain up with their every day calls for.
The Galaxy Fold and Galaxy Flip ship on that mandate. Final yr, 70% of Galaxy foldable customers turned to the Flip to assist them see the world from a special perspective. Flip customers love proudly owning a tool constructed for self-expression, whether or not selecting daring colour choices for his or her gadget or taking footage in a brand new method with Flex mode.
It’s a special expertise with the Fold. Almost one out of three Galaxy foldable customers final yr opted for this final productiveness gadget, which has empowered them to do extra by means of hyper-connected, particular person computing. Fold customers love the multitasking functionality of a display that doubles in dimension, to allow them to be extra environment friendly and get issues achieved quicker.
Each foldable customers have enthusiastically embraced what we’ve got created. Their response is our largest motivation to push ahead, and that’s why we’re dedicated to this journey of searching for new potentialities for cellular innovation.
This yr, we’ve made developments in each element and opened the brand new experiences enabled by these behavior-shifting units. I’m excited to see folks uncover new methods to do extra of the issues they love with the brand new foldable.
After all, this wouldn’t have been attainable with out the open collaboration and a shared need with our companions to constantly deliver new improvements to the cellular class. We’re working with trade leaders together with Google, Microsoft and different service companions to develop the experiences which might be attainable all through the foldable ecosystem.
Redefining What’s Attainable for Folks In all places
Three years in the past, Samsung Galaxy foldables may very well be summed up in a single phrase: radical. In a short time, nevertheless, it turned clear that this groundbreaking, versatile design match completely into trendy life. Because of this, what was as soon as a novelty three years in the past, is now the popular alternative for hundreds of thousands.
At our upcoming Unpacked on August tenth, you’ll see that the impression of our innovation shouldn’t be solely about what know-how can do. It’s about what you are able to do. We’ve as soon as once more taken our inspiration from an important supply — Galaxy customers — to push the boundaries of what’s attainable.
I can’t wait to indicate you the potential of our new Samsung Galaxy foldables as the last word software for each productiveness and self-expression. Now, you are able to do greater than you ever thought attainable, all of sudden, on one gadget.
Get able to unfold your world.