EVs dominated Tremendous Bowl adverts, however solely 9% of passenger automobile gross sales


Guests carrying face masks verify a China-made Tesla Mannequin Y sport utility car (SUV) on the electrical car maker’s showroom in Beijing, China January 5, 2021.

Tingshu Wang | Reuters

Six of the seven automobile manufacturers that ran an advert through the Tremendous Bowl featured electrical automobiles, based on evaluation printed Monday by the web automobile procuring market Automobiles.com.

The start-up Polestar featured its Polestar 2, whereas GM’s company model marketed a number of EVs. Different manufacturers pushing electrical vehicles included BMW, GM’s Chevy, Kia, Nissan and Toyota.

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These advert {dollars} are an indication of the place the automobile trade goes, however do not mirror the place automobile gross sales stand proper now: Solely 9% of whole international passenger automobile gross sales have been electrical automobiles, based on new analysis printed Monday from market analysis firm Canalys.

In 2021, 6.5 million EVs have been offered worldwide, based on Canalys. That features absolutely electrical and plug-in hybrid passenger vehicles and represents 109% progress over 2020.

By comparability, the full international passenger automobile market grew 4% in 2021, Canalys mentioned.

Which means the electrical car market is rising at greater than 25 instances the tempo of the automobile market total, however it’s nonetheless solely a small piece of the full.

Of the 6.5 million EVs offered in 2021, 3.2 million EVs have been offered in 2021 to mainland China and a couple of.3 million EVs in Europe.

“In lots of European international locations EVs represented greater than 1 / 4 of latest vehicles offered,” mentioned Ashwin Amberkar, analyst at Canalys, within the report. “However prospects have to be affected person. A 9 to 12 month wait time for a brand new EV just isn’t uncommon.”

The USA is a a lot smaller marketplace for EVs, as compared. Solely 535,000 vehicles, representing about 4% of latest vehicles offered in america, have been electrical.

Tesla has a stronghold on EV gross sales in america, with virtually 60% of EV gross sales within the US going to Elon Musk’s automobile firm.

“The competitors’s EV gross sales are nowhere close to Tesla’s within the US since Mannequin 3 shipments ramped up in 2018,” Chris Jones, vice chairman and chief analyst at Canalys, mentioned within the report. “Tesla even outsells many premium automobile manufacturers within the total market.”

With its huge footprint in EV gross sales in america, Tesla has a slight edge over the remainder of the EV market globally: 14%  of world EV gross sales have been Tesla, adopted by Volkswagen Group  with a 12% international EV market share.

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