LG ‘Rolls’ Out Craft Ice On Extra Fridge Fashions, Provides New Options For At present’s Subsequent-Stage Kitchen


ENGLEWOOD CLIFFS, N.J., Sept. 10, 2020 /PRNewswire/ — With extra customers experimenting within the kitchen as they spend extra time at dwelling, LG Electronics USA is increasing its industry-first, slow-melting LG Craft Ice™ know-how to 19 fridge fashions whereas including handy new options designed to encourage customers to take their on a regular basis kitchens to the subsequent degree.

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The complete lineup of sensible, Wi-Fi-connected LG fridges with Craft Ice can produce double the quantity of Craft Ice in the identical period of time for bespoke drinks at dwelling.1  Plus, customers can select from new featured-packed fashions with a flexible Full-Convert™ drawer that switches amongst 5 customized fridge to freezer temperatures,2 LG InstaView® “knock on” glass know-how, and the biggest capability French Door fridges available on the market.3   

“At present’s client is searching for a dependable fridge with extra storage and group, whereas additionally searching for new methods to get inventive in their very own kitchens as they keep near dwelling,” mentioned Peggy Ang, head of promoting at LG Electronics USA. “Solely LG provides the biggest capability in its class and modern storage, together with options that encourage customers to have enjoyable mastering cocktail recipes or making the proper iced espresso at dwelling – all with the peace of thoughts solely LG can ship because the nation’s most-awarded equipment model in buyer satisfaction.” 4

Double the Enjoyable with Craft Ice+
The pliability to decide on cubed, crushed or unique slow-melting spherical Craft Ice on demand simply obtained higher. 2020 LG sensible fridges with Craft Ice have been upgraded to incorporate the choice to double the Craft Ice output – from three to 6 ice spheres – in the identical period of time.5 Homeowners of 2019 fashions may also take pleasure in the brand new Craft Ice+ function through a software program obtain after they join their fridge to the LG ThinQ® app. With the power to retailer as much as 25 ice spheres within the freezer drawer bin and auto-replenishment, the brand new function helps hold Craft Ice absolutely stocked for everybody.

LG fridges with Craft Ice are the {industry}’s first to routinely make slow-melting spherical ice (measuring two inches in diameter) within the freezer drawer with out the effort and mess of filling and freezing molds. The innovation opens up a brand new frontier for dwelling mixologists whereas additionally holding sodas, iced espresso, and different drinks colder longer. LG Craft Ice fridges additionally function ice within the door and a water dispenser that measures the precise quantity (4, 8, 16 or 32 ounces) of recent, filtered water, routinely turning off when completed.

Chill At present, Freeze Tomorrow for Extra Capability When You Want It
New to the Craft Ice lineup are probably the most versatile InstaView fridges but, new 4-door French Door fashions that includes LG’s first Full-Convert drawer (fashions LRMVS3006 and LRMVC230). The drawer’s temperature will be modified with a easy contact of a button, enabling customers to extend usable freezer house to 40 % or fridge capability by 10 %. 5 temperature profiles meet numerous wants: Chilled Wine (41°), Deli/Snacks (37°), Chilly Drinks (33°), Meat/Seafood (29°), and Freeze (-7°). The Full-Convert Drawer satisfies any household’s wants, with adjustable dividers to maintain all the things organized.

See and Attain Favorites in an Immediate
LG’s widespread InstaView fridges allow customers to knock twice to light up the inside and see inside to allow them to select with out opening the door. Providing fast and easy accessibility to favourite meals, snacks for the children, cocktail mixers and extra, the favored Door-in-Door® design retains all of it organized. With choices together with Facet-by-Facet, and French Door (3- and 4-door) fashions, together with counter-depth and standard-depth choices, customers can discover the InstaView Door-in-Door fridge that matches their kitchen and life-style completely.

Cool, Sensible and Environment friendly with Peace of Thoughts Constructed In
Homeowners of LG fridges with Craft Ice may also have larger peace of thoughts with LG Proactive Buyer Care. The industry-first customized buyer assist device gives custom-made upkeep ideas, month-to-month utilization experiences to maintain home equipment performing their greatest, and alerts that warn of potential points earlier than they come up – at no further value. These LG fridges are ENERGY STAR® licensed, delivering vitality effectivity with out sacrificing efficiency.

For extra details about LG fridges, go to www.lg.com/us/fridges.

1 An replace for 2019 LG fridges with Craft Ice is obtainable after Sept. 15, 2020 through obtain via the LG ThinQ App. 
2 Full-Convert Drawer is obtainable on Fashions LRMVS3006,LRMVC230, LRMDC2306 and LRMDS3006.
3 Amongst Commonplace-Depth fridges primarily based on Fashions LRFVS3006S and LRMV3006S
4 In keeping with the 2019 American Buyer Satisfaction Index (ACSI) survey of shoppers score their family equipment producers. The American Buyer Satisfaction Index (ACSI) is the one nationwide cross-industry measure of buyer satisfaction in the United States. Every year, the ACSI makes use of knowledge from interviews with roughly 250,000 prospects as inputs to an econometric mannequin for analyzing buyer satisfaction with greater than 380 corporations in 46 industries and 10 financial sectors. To be taught extra in regards to the American Buyer Satisfaction Index, go to www.theacsi.org. In keeping with the 2019 American Buyer Satisfaction Index (ACSI) survey of shoppers score their family equipment producers, LG is second to none in product high quality and worth, tieing with one other producer on this yr’s report.
5 Form and readability of ice might be impacted when Craft Ice+ is activated; might differ with settings, water provide and residential use situations. with settings, water provide and residential use situations.

About LG Electronics
LG Electronics USA, Inc., primarily based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $53 billion international innovator in know-how and manufacturing. In the US, LG’s deal with Innovation for a Higher Life is exemplified by a variety of modern dwelling home equipment, dwelling leisure merchandise, cell phones, business shows, air con methods, photo voltaic vitality options and car parts. The “Life’s Good” advertising and marketing theme encompasses how LG is devoted to individuals’s happiness by exceeding expectations right this moment and tomorrow. LG is a 2020 ENERGY STAR® Companion of the 12 months-Sustained Excellence. www.LG.com.

SOURCE LG Electronics USA

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