Lowe’s Launches Lowe’s One Roof Media Community, A New Sort of Retail Media Gross sales and Advertising and marketing Service

“There’s been an actual shift in shopper conduct and sentiment towards residence, and we all know our companions are regularly searching for new methods to command consideration, drive relevance and total gross sales,” mentioned Marisa Thalberg, Lowe’s govt vp, chief model and advertising officer. “Leveraging Lowe’s deep understanding of the house life-style buyer and real-time developments, Lowe’s One Roof Media Community will function an extension of our companions’ advertising groups, serving to them develop customized, complete approaches designed to ship on their enterprise objectives.”

Lowe’s One Roof Media Community brings collectively data-driven insights, foresight into shopper behaviors and residential class developments, and customised promoting merchandise below one roof to assist model companions drive relevancy and gross sales with the house life-style buyer. Capabilities, each in operation right now and below growth to launch in 2022 and past, embrace:

  • Advert placement on excessive visitors Lowes.com pages and within the Lowe’s cellular app;
  • Digital and social media extensions to assist manufacturers higher attain their goal clients;
  • Sponsored residence editorial content material on Lowe’s social channels and Lowes.com;
  • Customized analysis and thought management on future purchasing behaviors, developments and shifts; and
  • In-depth measurement and closed-loop reporting together with session for development alternatives.

The community additionally goals to assist clients hear from the manufacturers they care most about. Actually, greater than 100 accomplice manufacturers, together with Samsung, Kohler and GE Lighting, a Savant firm*, participated in Lowe’s One Roof Media Community’s early beta exams, with restricted classes and stock. These exams have already generated important development of day by day income. One kitchen and bathtub accomplice achieved a 700% return on advert spend, with a number of distributors within the pilot seeing returns over 1,000%. As a part of the subsequent public beta part, Lowe’s will scale onsite stock, choose offsite activation companions and ramp gross sales demand as manufacturers plan for 2022.

Companion manufacturers will profit from integration with a prime advertising group and model, which was acknowledged by Fortune because the No. 1 Most Admired Specialty Retailer and one of many World’s Most Admired Corporations this 12 months, and included in Advert Age‘s Entrepreneurs of the 12 months checklist in 2020.

In growth of Lowe’s One Roof Media Community, Lowe’s partnered with know-how and repair suppliers CitrusAd and Criteo.

For extra info, go to LowesOneRoofMediaNetwork.com. To inquire about promoting alternatives, electronic mail [email protected].

*GE is a trademark of Basic Electrical Firm. Used below trademark license by GE Lighting, a Savant Firm.

About Lowe’s
Lowe’s Corporations, Inc. ( NYSE: LOW) is a FORTUNE® 50 residence enchancment firm serving roughly 20 million clients every week in the US and Canada. With fiscal 12 months 2020 gross sales of almost $90 billion, Lowe’s and its associated companies function or service greater than 2,200 residence enchancment and {hardware} shops and make use of over 300,000 associates. Primarily based in Mooresville, N.C., Lowe’s helps the communities it serves by means of packages targeted on creating protected, reasonably priced housing and serving to to develop the subsequent technology of expert commerce consultants. For extra info, go to Lowes.com.

Jackie Pardini Hartzell
Lowe’s Corporations, Inc.
[email protected]

SOURCE Lowe’s Corporations, Inc.

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