Lowe’s Launches New Unique House Décor Model, Origin21™, to Ship Approachable, Fashionable Design for On a regular basis Residing

“Whereas the road’s title pays tribute to 1921, the 12 months of Lowe’s founding, Origin21 brings recent trendy fashion, designed so as to add the of entirety to any room throughout the house,” stated Sarah Dodd, Lowe’s senior vp, international merchandising. “We’re excited to deliver Origin21 to our prospects, which is simply a part of our bigger purpose to supply customers every part they should end their house enchancment tasks, all at an distinctive worth.”

Accessible now, Origin21 merchandise will initially embrace patio furnishings and residential décor accents alongside lighting, seasonal, outside dwelling and garden and backyard gadgets, with much more product assortment and kinds to return. The brand new assortment joins and enhances Lowe’s well-liked house décor non-public model, allen + roth®, that delivers timeless and conventional appears to be like. Each manufacturers are a part of the retailer’s new Home of Fashion marketing campaign, which goals to shock customers with the sudden fashion finds obtainable at Lowe’s and delivers on the corporate’s purpose to change into the one retailer that completes the house fashion package deal by means of complete house choices, distinctive worth and intensive choice in a single location.

Shoppers can store Origin21 merchandise solely at Lowe’s shops nationwide and Lowes.com/Origin21. For extra details about Lowe’s Home of Fashion marketing campaign, go to Lowes.com/HouseofStyle.

About Lowe’s 
Lowe’s Firms, Inc. ( NYSE: LOW) is a FORTUNE® 50 house enchancment firm serving roughly 20 million prospects every week in the US and Canada. With fiscal 12 months 2020 gross sales of almost $90 billion, Lowe’s and its associated companies function or service greater than 2,200 house enchancment and {hardware} shops and make use of over 300,000 associates. Primarily based in Mooresville, N.C., Lowe’s helps the communities it serves by means of applications centered on creating secure, reasonably priced housing and serving to to develop the following technology of expert commerce specialists. For extra info, go to Lowes.com. 

Contact: Amy Allison 
Lowe’s Firms, Inc.
[email protected]

SOURCE Lowe’s Firms, Inc.

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