Lowe’s Reimagines DIY Studying and Experiences with Launch of DIY-U by Lowe’s


Lowe’s will supply three sorts of experiences that enable shoppers to take part how and the place they need every month: two livestreams for as much as 1,000 registrants every, an in-person youngsters workshop serving to youngsters ages 5-12 study DIY abilities and methods that instill confidence, and two grownup in-person workshops in all shops nationwide. Every workshop can be hosted by Lowe’s Crimson Vest retailer associates, who carry years of experience and information to each challenge. Lowe’s new digital workshop experiences can even enable clients to buy and add provides to their cart in real-time and obtain dwell solutions to challenge questions from Lowe’s Crimson Vest specialists.

“As new generations and new clients embrace DIY, we acknowledge how invaluable our Crimson Vest retailer associates may be in offering challenge “learn how to” assist and experience,” mentioned Marisa Thalberg, Lowe’s govt vp, chief model and advertising officer. “With the launch of DIY-U by Lowe’s, we’re ensuring that help and a DIY group is accessible the place, when and the way individuals most need it: in-store, dwell and interactive on-line, or on-line on-demand. We consider that is going to be the last word DIY useful resource that’s informative, enjoyable and motivational for everybody.”

When designing the present schedule and format of DIY-U, Lowe’s listened to client insights that discovered flexibility, matter relevance and knowledgeable connection had been most vital, particularly amongst millennial shoppers. Each workshop codecs will open for registration the primary of every month and have related, seasonal-inspired themes, making a pure tie to what clients are tackling round their very own dwelling all year long.

The preliminary March schedule, open for registration beginning in the present day, consists of:

  • A Toilet Refresh You Can Do Your self (How you can Set up a Self-importance)
  • Youngsters Workshop: Shoot the Moon (Construct a Sport to Compete for the Highest Rating)
  • Make Your House Workplace Work for You (How you can Wallpaper a Room)

This step is the primary of many upcoming DIY-U by Lowe’s “releases,” as Lowe’s seems to be to grow to be the social group for DIYers. With deliberate developments starting from sharing digital excessive fives with fellow workshop members, to incomes badges for challenge completion, Lowe’s hopes to gamify DIY with a brand new degree of peer help to create an area the place owners and households can share their passions in a spot that makes DIY enjoyable, attainable and achievable.

For extra data, DIY encouragement or to register for an upcoming DIY-U by Lowe’s workshop, please go to Lowes.com/DIYU, and share your newest DIY-U-inspired dwelling challenge utilizing hashtag #LowesDIYU.

*Supply: Nationwide Affiliation of REALTORS®
**Supply: Vonage Analysis

About Lowe’s  
Lowe’s Corporations, Inc. ( NYSE: LOW) is a FORTUNE® 50 dwelling enchancment firm serving roughly 19 million buyer transactions per week in the USA and Canada. With fiscal 12 months 2021 gross sales of over $96 billion, Lowe’s and its associated companies function or service practically 2,200 dwelling enchancment and {hardware} shops and make use of over 300,000 associates. Based mostly in Mooresville, N.C., Lowe’s helps the communities it serves by way of packages centered on creating secure, inexpensive housing and serving to to develop the subsequent era of expert commerce specialists. For extra data, go to Lowes.com. 

Media Contact:
Amy Allison
Lowe’s Corporations, Inc.  
[email protected] 

SOURCE Lowe’s Corporations, Inc.



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