Market considerations have Samsung nervous it gained’t promote as many telephones as in 2021


Samsung Galaxy Z Fold 4 white on bookshelf

Robert Triggs / Android Authority

TL;DR

  • Samsung’s unique plan for this 12 months was to ship 300 million smartphone items.
  • On account of a wide range of market considerations, Samsung determined to alter that technique.
  • The corporate’s new plan to ship 260 million items suggests it may very well be nervous it gained’t promote as many telephones this 12 months because it did in 2021.

In an attention-grabbing transfer by Samsung, will probably be reducing its smartphone cargo technique for 2022 by 40 million items.

In keeping with TheElec, Samsung initially got down to manufacture 334 million items of smartphones with a objective to ship a complete of 300 million. Now the tech large has shifted its technique to solely ship 260 million items for this 12 months.

This new cargo goal is 10 million items under the objective Samsung created for itself in 2021. Nonetheless, it’s nonetheless above the 250 million items objective the corporate set for 2020, the bottom quantity lately.

As to why Samsung is making this adjustment, the reply could also be associated to present market issues. Whereas the results of the pandemic on manufacturing could also be waning, there are new market considerations to fret about. This consists of latest inflation troubles, lowered demand, and provide chain points.

Though Samsung will not be planning to promote as many telephones this 12 months because it did final 12 months, it nonetheless has quite a bit to be assured about this 12 months. Galaxy S22 gross sales have been sturdy and the corporate will quickly be releasing its anticipated Galaxy Z Fold 4 and Flip 4 telephones.



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