Panera Bread assessments synthetic intelligence expertise in drive-thru lanes


A Panera Bread location in Spring Hill, Florida.

Jeff Greenberg | Common Photos Group | Getty Photos

Beginning Monday, drive-thru prospects at two Panera Bread places in upstate New York may have their orders taken by a pc in a take a look at of synthetic intelligence expertise’s accuracy and talent to lower service instances.

The sandwich chain is the newest restaurant firm to put money into potential enhancements to the drive-thru expertise. A surge in drive-thru ordering through the Covid pandemic led to lengthy strains of vehicles wrapped round eating places, pushing chains to concentrate on velocity of service and order accuracy.

For instance, McDonald’s has additionally been working to automate its drive-thru lane, asserting a partnership final 12 months with IBM to work towards that aim. Yum Manufacturers’ Taco Bell and Restaurant Manufacturers Worldwide’s Burger King have been constructing double drive-thru lanes at some places to permit prospects to select up their digital orders extra rapidly. Quick-casual chains like Shake Shack and Sweetgreen that after balked at drive-thru lanes have been including them.

Panera Bread is utilizing OpenCity’s voice-ordering expertise, known as Tori. The beginning-up has raised $6.82 million from non-public buyers, giving the corporate a valuation of $26.82 million, in response to Pitchbook. To this point, its expertise is being utilized by greater than two dozen eating places, together with no less than one Popeyes location in Louisiana, OpenCity’s web site stated.

Monetary phrases of Panera’s settlement with OpenCity weren’t disclosed.

At Panera, prospects will work together with Tori after they pull as much as the drive-thru speaker. Panera staff might be on standby to supply help and to take fee for orders.

The take a look at might be used to guage if Tori must be expanded to extra Panera eating places, Panera’s working chief, Debbie Roberts, stated in an announcement. About 45% of Panera’s greater than 2,000 places have drive-thru lanes.

Panera has already been tinkering with utilizing automation to enhance the client expertise. Earlier this 12 months, it introduced a take a look at of Miso Robotics’ CookRight Espresso system, which makes use of synthetic intelligence to watch espresso quantity and temperature.

Panera has been privately owned since 2017, when JAB Holding purchased the corporate for $7.5 billion. The chain has stored investing in expertise, boosting its digital gross sales and sustaining its status as a frontrunner within the restaurant trade. Earlier this summer time, citing market situations, it scrapped a deliberate cope with restaurateur Danny Meyer’s funding group that may have helped it go public once more.



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