Pedigree, MediaCom, OpenAP Win Superior Promoting Innovation Award For Finest Goal Market Definition

A marketing campaign for Pedigree pet meals, executed by MediaCom and submitted by OpenAP, received the Superior Promoting Award for Finest Definition of Goal Market.

Advanced Advertising Innovation Awards

By utilizing a data-driven viewers technique and figuring out pet homeowners–and what sort of pet they owned–Pedigree was capable of attain the correct viewers with a extra environment friendly value per on-target attain.

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