Samsung Companions With Netflix To Convey Iconic Type and Progressive Know-how to the Second Season of Emily in Paris – Samsung World Newsroom

The collaboration pairs Parisian magnificence with the most recent vogue ahead Samsung units and improvements


Samsung Electronics at this time introduced the most recent growth in its ongoing partnership with streaming large, Netflix, to herald the discharge of the second season of its hit-show, Emily in Paris, produced by MTV Leisure Studios. The Emmy-nominated present, famend for its 21st century celebration of iconic Parisian type, has collaborated with Samsung to showcase world-class premium know-how to followers of the collection.


Within the first season, the attractive setting and quintessentially Parisian characters gave viewers an perception into French type and tradition and are among the driving forces behind the present’s success. This sense of escapism was created and elevated by the worldwide solid, together with the enduring character of Sylvie Grateau. Performed by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxurious advertising company Savoir. Sylvie’s character embodies true trendy authority; nice at her job, highly effective, commanding and effortlessly stylish, she turned some of the well known and liked characters from the present’s debut season. In season two, to verify she retains on prime of her private {and professional} life, Sylvie has chosen the trendy and snappy Samsung Galaxy Z Flip 5G to maintain Emily and the remainder of the company on their toes.



However Sylvie isn’t the one one to profit from the type and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will convey iconic type and progressive know-how to followers of Emily in Paris by means of an built-in marketing campaign; that includes offline adverts, social and influencer content material, and a TikTok filter that gives a brand new approach for followers to benefit from the present, by means of the lens of the enduring Galaxy Z Flip 5G. The filter will permit followers to “flip the script” and develop into the lead character in their very own Emily in Paris animated poster. The beautiful Galaxy Z Flip 5G will unfold in entrance of the person, placing them entrance and heart earlier than the enduring Eiffel Tower. TikTok customers* can check out the Flip the Script TikTok Impact on the platform as of 28th of December.


Benjamin Braun, Samsung CMO for Europe, mentioned, “At Samsung, we’re all the time on the forefront of creativity and innovation. We’re excited to associate with Netflix for the second season of one in every of their greatest exhibits, Emily in Paris, and to see Sylvie wielding the enduring Galaxy Z Flip 5G suits the character of the machine completely. We’re trying ahead to creating this partnership additional and deeper sooner or later.”


Samsung’s newest line of premium merchandise are set to push the boundaries of innovation for followers of Emily in Paris, showcasing the manufacturers’ means for combining type with flagship innovation and craftmanship. A number of the Samsung merchandise embody:


  • The Galaxy Z Flip 5G: A premium and progressive foldable cellphone developed for trend-setters and multi-taskers who need to simply flip between capturing the right selfie and sending out a collection of emails, or catch-up on the most recent episode on the go.



  • The Galaxy Watch3: A modern and useful wearable that allows you to monitor all of your wellness metrics with a flip of your wrist, turning your each day stroll into a stunning catwalk.
  • The Serif: A one-of-a-kind tv that blends iconic design and startling image to remodel each present or movie into the last word viewing expertise, as when you’re strolling by means of the Musée D’Orsay your self.



  • The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content material so you’ll be able to watch Netflix and cellular social content material with ease.



  • The Bespoke Dice: A compact and multi-functional fridge resolution that may simply be positioned anyplace within the dwelling, retaining all the pieces from wine to cosmetics recent for longer.
  • The Bespoke Fridge Freezer: The long-lasting modular fridge resolution that means that you can welcome personalization and progressive know-how into your house.


Emily in Paris season 2 will probably be obtainable to observe on Netflix on the 22nd of December.



* TikTok filter will probably be obtainable within the UK, Germany, France Italy and Spain from Dec 28th ’21 to 26 Feb ’22.



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