Samsung Expands BESPOKE to New Markets, Providing Customizable Fridges for Trendy Kitchens – Samsung World Newsroom

Households can select from quite a lot of configurations and kinds to personalize their dwelling areas


Samsung Electronics right this moment introduced that its BESPOKE fridge shall be out there within the U.S. this 12 months. To be unveiled for the primary time at CES 2021, the BESPOKE lineup will embody an all-new 4-Door Flex format that has modern traces and a recent flat-panel design with recessed handles, mixing seamlessly into current kitchens for numerous life. The 4-Door Flex additionally incorporates a new Beverage Middle™ and an improved Flex Zone. The lineup may also embody Column and Backside Mount Freezer codecs, permitting for modular configurations that may develop to suit every family’s distinctive wants.


BESPOKE fridges provide a dynamic mixture of design choices, with eight distinctive colours and glass or metal finishes. Coloration choices embody Gray Glass, Sky Blue Glass, Navy Metal, Champagne Metal, Matte Black Metal, Navy Glass, White Glass, and Rose Pink Glass.


“As households spend extra time at dwelling—and within the coronary heart of the house, the kitchen—they’re investing in dwelling home equipment they will personalize, which is precisely what our BESPOKE lineup gives,” mentioned John Herrington, Senior Vice President, Basic Supervisor of Residence Home equipment. “BESPOKE fridges are customizable on the surface with quite a lot of colours, supplies, and finishes which you can choose to match your type, and in addition customizable on the within with convertible drawers and different distinctive options.”



The 4-Door Flex Brings New Options for All Your Refrigeration Wants

Sustaining the modern general design of the unit, Samsung Bespoke 4-Door Flex comes with a brand new Beverage Middle™ contained in the upper-left door that gives fast entry two other ways, with an inner, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher mechanically refills with contemporary, filtered water, or you possibly can simply infuse the water with a taste of your selection. The fridge additionally incorporates a Twin Ice Maker, which might make not solely common ice cubes but additionally small “ice bites,” which chill drinks sooner.


Samsung Bespoke 4-Door Flex options an improved Flex Zone, a flexible compartment that converts from fridge to freezer temperatures, providing the pliability to satisfy a household’s meals storage wants. The improved Flex Zone has 5 completely different temperature settings: Freeze, Mushy Freeze, Meat/Fish, Fruits/Veggies, and Beverage. There may be additionally a Flex Crisper™ that lets you retailer meat or fish on the optimum temperature, in addition to a Crisper+™ that retains your fruit and greens brisker for longer.


Along with the U.S., Samsung can also be introducing the BESPOKE fridge lineup throughout the MENA and European areas in 2021—increasing past the Northern European and Asian markets the place it’s presently out there.


Extra info on BESPOKE shall be on show at Samsung’s digital CES exhibit from January 11 to 14. For extra details about Samsung’s newest merchandise, please go to

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