Samsung Expands BESPOKE to New Markets, Providing Customizable Fridges for Trendy Kitchens

Households can select from a wide range of configurations and types to personalize their dwelling areas

Samsung Electronics Co., Ltd. right this moment introduced that its BESPOKE fridge will likely be out there within the U.S. this yr. The BESPOKE lineup will embody an all-new 4-Door Flex format, first unveiled at CES 2021, that has smooth strains and a recent flat-panel design with recessed handles, mixing seamlessly into present kitchens for varied existence. 4-Door Flex additionally includes a new Beverage Heart™ and an improved Flex Zone. The lineup may also embody Column and Backside Mount Freezer codecs, permitting for modular configurations that may develop to suit every family’s distinctive wants.

BESPOKE fridges provide a dynamic mixture of design choices, with eight distinctive colours and glass or metal finishes. Coloration choices embody Gray Glass, Sky Blue Glass, Navy Metal, Champagne Metal, Matte Black Metal, Navy Glass, White Glass, and Rose Pink Glass.

“As households spend extra time at residence—and within the coronary heart of the house, the kitchen—they’re investing in residence home equipment they will personalize, which is precisely what our BESPOKE lineup presents,” mentioned John Herrington, Senior Vice President, Basic Supervisor of House Home equipment. “BESPOKE fridges are customizable on the skin with a wide range of colours, supplies, and finishes you can choose to match your fashion, and likewise customizable on the within with convertible drawers and different distinctive options.”

The 4-Door Flex Brings New Options for All Your Refrigeration Wants

Sustaining the smooth general design of the unit, Samsung BESPOKE 4-Door Flex comes with a brand new Beverage Heart™ contained in the upper-left door that gives fast entry two other ways, with an inner, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher robotically refills with contemporary, filtered water, or you may simply infuse the water with a taste of your alternative. The fridge additionally includes a Twin Ice Maker, which might make not solely common ice cubes but additionally small “ice bites,” which chill drinks sooner.

BESPOKE 4-Door Flex options an improved Flex Zone, a flexible compartment that converts from fridge to freezer temperatures, providing the pliability to satisfy a household’s meals storage wants. The improved Flex Zone has 5 completely different temperature settings: Freeze, Comfortable Freeze, Meat/Fish, Fruits/Veggies, and Beverage. There may be additionally a Flex Crisper™ that permits you to retailer meat or fish on the optimum temperature, in addition to a Crisper+™ that retains your fruit and greens more energizing for longer.

Along with the U.S., Samsung can also be introducing the BESPOKE fridge lineup throughout the MENA and European areas in 2021—increasing past the Northern European and Asian markets the place it’s at the moment out there.

Extra info on BESPOKE will likely be on show at Samsung’s digital CES exhibit from January 11 to 14. For extra details about Samsung’s newest merchandise, please go to

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