Samsung Launches Curd Maestro™, World’s First Fridge That Prepares Curd, Introduces its 2020 Fridge Line-up – Samsung Newsroom India

The brand new vary of fridges by Samsung present significant ‘Make for India’ improvements

that not solely supply extra space for storing however are engineered to devour much less power

Samsung, India’s largest and most trusted client electronics and smartphones model, as we speak introduced the launch of the Curd Maestro™ Fridge, the world’s first fridge that won’t simply protect meals but additionally put together it.


For generations, curd has been a vital condiment paired with various Indian recipes throughout geographies; however curd preparation is demanding. Curd Maestro™, Samsung’s Make for India innovation, is resultant of the corporate’s deep understanding of Indian shoppers’ wants through the years, and addresses the ache factors of each day curd making. Nationwide Dairy Analysis Institute (NDRI) has examined and advisable the method of curd making in Samsung’s Curd Maestro™.


Samsung, India’s No.1 fridge model, additionally launched India’s First Frost Free Fridge with Base Stand Drawer, in which you’ll retailer onions and potatoes, and India’s first five-star Direct Cool Single Door Fridge lineup based mostly on new 2020 Star Scores. These new significant improvements are a part of Samsung India’s ‘Make for India’ initiative based mostly on client suggestions and perception.


At Samsung we consider in significant improvements that remodel lives of individuals. Comfort, space for storing and power effectivity are the important thing options shoppers search for in a fridge, and our 2020 vary addresses all these wants. We’re assured the brand new vary of fridges will additional strengthen our market management within the fridge class,” mentioned Raju Pullan, Senior Vice President, Client Electronics Enterprise, Samsung India.


2020 Fridge Line-up

Curd Maestro™: Innovation for On a regular basis House


Curd Maestro™ fridge transcends the traditional fridge panorama in India past meals storage and meals preservation. Curd Maestro™ addresses the issues of curd making that are advanced, time taking, and difficult, but a vital meals ingredient in an Indian family.


Curd Maestro™ fridge ensures that nothing is available in the way in which of you and your valuable household time; enabling curd preparation in 5 to 6 hours — 5 hours for smooth curd, six hours for thick curd. One must boil and funky the milk and blend the curd tradition manually whereas Curd Maestro™ does probably the most essential a part of the job — fermentation. It is not going to solely ferment the curd however will retailer it too.


Curd Maestro™ makes curd with the identical consistency every time and eliminates all the trouble of curd making in numerous climate circumstances.



Curd Maestro™ fridges include Samsung’s Good Convertible 5 in 1 Twin Cooling know-how and might be out there in 244-litre, 265-litre, 314-litre and 336-litre capacities.


Good Convertible 5in1 Twin Cooling fridges include 5 modes — Regular, Further Purchasing, Trip, Seasonal, and House Alone. The conversion modes should not solely the right answer to totally different storage wants however each mode additionally saves power. Twin Cooling Plus™ is a really unbiased cooling system, with separate airflows in each the fridge and freezer, stopping disagreeable smells from meals transferring between the fridge and freezer.


Environment friendly House, Design and Expertise: Innovation catering to client wants


Frost Free Fridge with Base Stand Drawer


The newest line-up has been uniquely designed for further capability. Shoppers can now retailer non-perishable greens within the Base Stand Drawer. This drawer provides the fridge a tall boy design most popular by Indian shoppers.


Catering to the necessity for diverse designs and patterns, the line-up might be out there in new design patterns, Paradise Bloom and Wave that add to the aesthetic worth of the merchandise and might be out there in 253-litre capability.


Single Door, Direct Cool Fridge


Samsung just lately launched India’s first five-star Direct Cool Single Door Fridges according to new 2020 Power norms with capability of 198-litres.


An answer to lengthy energy cuts, the mannequin comes outfitted with digital inverter know-how permitting the fridge to run on a house inverter in addition to photo voltaic power with diminished energy consumption.


The brand new lineup comes with 10-year guarantee on the compressor and digital inverter know-how with stabilizer free operations.


Below the ‘Make for India’ initiative, the 2020 line-up is uniquely designed for further area and likewise sports activities the next-gen Horizontal Curve Door design together with the GARO deal with, a primary for the Indian market. The 2020 line-up comes with new set of design patterns — Paradise Bloom, New Camellia, Wave and Premium Metal — including to the aesthetics of the product.

Value, Provides & Availability


Samsung’s new 2020 fridge lineup is on the market throughout all retail channels and on Samsung Store beginning January 2020 and can vary from INR 17,990 for the brand new 198-litre Direct Cool Single Door Fridge to  INR 45,990 for the Good Convertible 5in1 Fridge. Curd Maestro fashions might be priced between  INR 30,990 and INR 45,990.



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