Samsung Launches Visionary BESPOKE Fridge at Decorex Commerce Perform and Trade Talks – Samsung Newsroom South Africa


JOHANNESBURG, South Africa – 27 August 2021 –


Samsung launched its much-anticipated BESPOKE fridge at this time, on the Decorex Commerce Perform and Trade Talks at this time in Paarden Eiland, Cape City. The designer BESPOKE idea took centre stage on the gathering of key trade gamers, exploring the themes of up to date product design and international inside traits.


The occasion included a chat by Anita Bloom, Inventive Director: Way of life, Design & Retail Portfolio Decorex Africa, who mentioned present kitchen traits, together with the improved need for customised design and the rising significance customers place on know-how of their houses. Mark Mackay, Residence Home equipment Product Lead at Samsung South Africa launched the BESPOKE to the viewers, highlighting the incomparable class the revolutionary equipment exists in.


With this design, Samsung has positioned preferences on the centre-point the place practicality and comfort was once, as now you can choose the Samsung BESPOKE fridge that finest matches your preferences, and even remodel the set-up, as your life and wishes change over time. Now you can elevate your area, your manner, with a customisable design, so you may select your favorite end, color or materials primarily based in your particular person design tastes.

“Now, as a substitute of selecting from numerous generic fridges, you may specific the traits of your distinctive way of life. Because of this Samsung ingeniously instilled two concepts into the fridge design; ‘Customisation’ that adheres to any disposition and ‘Mixture’ that permits you to add or take out, primarily based in your wants, stated Mackay.


The BESPOKE Fridge was designed in a direct response to what customers are actually asking for. Samsung has created a fridge that’s now not restricted to white and gray colors. You possibly can select the color that matches the tone of your kitchen as if selecting paint from a color palette and create concord inside area with supplies like sturdy steel and easy glass. In South Africa, the BESPOKE 4-Door Flex contains 10 color alternatives in addition to Glam Glass, which provides a sense of brightness that lights up area and Satin Glass, which provides a way of consolation with smooth and delicate glass.


Samsung has ensured that the BESPOKE Fridge delivers on options that resonates with customers.  It’s a one-of-a-kind equipment that’s as aesthetically customisable as a bit of furnishings and as useful in your kitchen because the meals merchandise it shops. BESPOKE contains customised meals administration choices akin to a FlexZone that permits you to swap between 5 totally different temperature modes as you require.  You can too get pleasure from fast and easy accessibility to refreshingly chilly and flavoured water. The fridge’s Autofill Water Pitcher is mechanically stuffed with purified water if you place it contained in the fridge. Its 1.4 L capability means you at all times have loads of filtered and chilled or flavoured water that’s able to be served.


Importantly, with load shedding a actuality for South Africa, it contains Samsung’s famend Digital inverter motor that may defend this unimaginable equipment from harm. From its variable panels to its versatile storage and dispenser choices, the BESPOKE 4-Door Flex, has been designed to seamlessly suit your way of life.


The BESPOKE line-up has been launched with the Bespoke 4-Door Flex. South Africans who select to be the primary to embrace Bespoke can obtain a* R10 000 in retailer voucher and the peace of thoughts and comfort of Samsung’s famend Signature Service to the worth of over R3000, which incorporates supply and set up.


Click on right here, for extra data on the best way to buy and benefit from the Samsung BESPOKE 4-Door Flex


*Phrases and situations apply. This introductory supply is out there to the primary 20 prospects and legitimate till Aug 31 2021



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