Spotify and Samsung broaden their partnership in 2022, with extra pre-installs, integrations and free trials • TechCrunch


Spotify is once more increasing its 2018 partnership with Samsung in 2022, the corporate introduced. This yr, Samsung and Spotify are working collectively on quite a lot of cross-platform integrations involving Samsung telephones, earbuds, watches, TVs and extra. The deal will once more embrace pre-installations of Spotify’s app on Samsung Galaxy telephones and Sensible TVs, the streamer additionally famous.

The unique partnership was meant to present Samsung a greater technique of competing with Apple after the failure of its personal music streaming service, Milk Music, in 2016. As an alternative of attempting to function its personal music enterprise, it now factors customers to Spotify, providing deep integrations, in addition to subscription offers and reductions alongside the way in which. Choosing Spotify as a key companion made sense because it’s a transparent frontrunner within the streaming area.

This week, Spotify introduced a continuation of its pre-install settlement, which is able to see anybody who purchases a 2022 Samsung Sensible TV or Samsung Galaxy telephone receiving the Spotify app already put in on the system. As well as, new Spotify customers will be capable to entry a free three-month provide to Spotify Premium. Spotify and Samsung have beforehand accomplished pre-installations with numerous units, together with Galaxy S10, S10+, S10e, S10 5G and Galaxy Fold, amongst different Galaxy A units.

As well as, Samsung customers with Android units will be capable to play Spotify Group Classes throughout video calls on Google Meet. Galaxy Watch5 Professional customers can use Spotify with Google Assistant on WearOS. And Galaxy Buds2 Professional will probably be enabled with Spotify Faucet, permitting customers to play a track once they faucet and maintain.

Plus, Spotify is providing three free months of Spotify Premium to Samsung customers in 85 markets — a listing that now contains some newer markets like Austria, Czech Republic, Eire, Israel, Japan, Jordan, Kosovo, Luxembourg, Slovakia, South Korea, Vietnam and components of Ukraine. (Spotify is excluding the Republic of Crimea, the self-proclaimed Donetsk Folks’s Republic and the self-proclaimed Luhansk Folks’s Republic.)

Because the August 2018 unveiling of the partnership between Spotify and Samsung, the deal has allowed customers to change between units and stick with it listening to a Spotify track or podcast. It’s a win-win for each firms as Spotify has the chance to succeed in new listeners and clients proceed utilizing Samsung units.

A free trial to extra markets is Spotify’s means of attempting to realize extra premium subscribers in its battle with rivals like Apple Music, YouTube Music and Amazon Music. Spotify’s subscriber progress exceeded expectations within the latest quarter, with an added 11 million web new listeners and 6 million premium subscribers, bringing the whole to 188 million premium subscribers and 433 million month-to-month lively customers.



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