Pedigree, MediaCom, OpenAP Win Superior Promoting Innovation Award For Finest Goal Market Definition

A marketing campaign for Pedigree pet meals, executed by MediaCom and submitted by OpenAP, received the Superior Promoting Award for Finest Definition of Goal Market. By utilizing a data-driven viewers technique and figuring out pet homeowners–and what sort of pet they owned–Pedigree was capable of attain the correct viewers with a extra environment friendly value … Read more