The Journey to the Subsequent Technology of Foldable Innovation Begins In the present day


Stephanie Choi, EVP & Head of Advertising at Cellular eXperience Enterprise, Samsung Electronics discusses how this 12 months’s Unpacked embrace the following regular and opens up the Galaxy expertise to everybody each on and offline.

For over a decade, Samsung Galaxy Unpacked occasions have been the fruits of innovation, engineering and celebration — bringing collectively Galaxy group from all around the world to unveil the most recent Samsung Galaxy improvements.

Since its inception in 2009, Unpacked has been greater than only a new product launch. It’s an occasion that unites Samsung followers and acknowledges the onerous work from hundreds of workers that goes into every new product. Samsung followers have tuned into Unpacked occasions to expertise the following era of Galaxy improvements that make up the true spirit of Samsung and push the cellular business ahead.

Because the world opens as much as new experiences, we’re reimagining Unpacked via the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not only to innovate the brand new applied sciences but in addition to innovate
our advertising strategy. To perform this, we are going to make sure that the Galaxy expertise is open to everybody.

I can’t wait to see how Galaxy group responds to new foldable launches. We are going to see you on August 10!

A Higher Galaxy Expertise

Main as much as the following Unpacked expertise, we’re launching the larger than marketing campaign right this moment that teases a world made larger than earlier than with the approaching launch of the brand new foldable units. The common larger than image (>) represents how our foldables’ distinctive type issue doesn’t simply change form, they alter how we work together with our units.

Defying expectations of what smartphones are able to but once more, Samsung is bringing new methods to work, play and seize life via this new collection.

Bringing the Better of Hybrid

This 12 months’s technique embraces a brand new age of Unpacked. It takes the perfect of on and offline occasions and makes them even higher.

Introducing new immersive and experiential occasion areas that may enable customers all over the world to get hands-on and discover our merchandise in a enjoyable, artistic, participating and immersive setting.
The expertise will take over areas within the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighborhoods that match the vitality and pleasure of Samsung’s upcoming bulletins. These occasions will unite Galaxy followers, journalists, companions, and Samsung workers from all around the world and permit them to discover the most recent Samsung merchandise and improvements like by no means earlier than.

The very best is “But To Come”

In a nod to our iconic product colorway Bora Purple, embracing variety and optimism, we’re portray the city purple. Samsung and BTS will associate for an unmissable trans-Atlantic premier of ‘But to Come’ foldable video on August 10.
The complete model of the video will premiere at 4 p.m. EDT in a number of in style districts, together with in Instances Sq. in New York, taking on these iconic locations to indicate the brand new video on a few of the greatest and most recognizable screens worldwide.
However that’s not all. We’ve got a lot in retailer for you, to not point out some wonderful new merchandise to indicate you — so keep tuned, it’s going to be one to recollect.

Watch Unpacked on Samsung U.S. Newsroom, Samsung.com, Samsung’s YouTube channel and within the metaverse at Samsung 837X on August 10, 2022, at 9 a.m. EDT (2 p.m. BST/ 10 p.m. KST).

Be part of us and interact with the following Unpacked expertise in particular person from August 11-31.
• New York Metropolis: 60 tenth Ave.
• London: 55 Regent St.



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