The Mainstream Second for Foldable Smartphones Is Right here


By Dr. TM Roh, President & Head of MX Enterprise

I’ve labored my total profession as an engineer, and I’ve seen many inventions at Samsung which have pushed the boundaries of what’s potential with smartphones. Our mission is, and at all times has been, to create know-how that makes individuals’s lives higher. Ten years in the past, we got down to create a transformative know-how by wanting on the one factor all smartphones have been synonymous with — a flat rectangular show. We requested ourselves a easy query: How can now we have all of it – an even bigger display screen and higher portability?

We noticed a possibility not solely to design a brand new form but additionally to create new experiences that had by no means been potential with a smartphone earlier than. Overcoming many technological hurdles, we efficiently launched the first-ever Galaxy foldable smartphone in 2019 and have modified the way forward for our business ever since.

Final 12 months, we noticed virtually 10 million foldable smartphones shipped worldwide. That’s an business enhance of greater than 300% from 2020, and I predict this fast-paced development will proceed. We’re reaching the second the place these foldable units have gotten widespread and staking an even bigger declare within the total smartphone market.

Extra importantly, Samsung Galaxy foldables have modified the best way we use cell units and helped allow higher life for customers worldwide.

As Existence Evolve, a New Legacy Unfolds

The world is extra linked than ever and is shifting at a a lot sooner tempo. Work and play intermix, and the strains between the bodily and digital world have blurred. The place we flip for work, leisure, wellness and extra has turn into a single place — our telephone. As such, our customers want a versatile machine to maintain up with their day by day calls for.

The Galaxy Fold and Galaxy Flip ship on that mandate. Final 12 months, 70% of Galaxy foldable customers turned to the Flip to assist them see the world from a distinct standpoint. Flip customers love proudly owning a tool constructed for self-expression, whether or not selecting daring shade choices for his or her machine or taking photos in a brand new manner with Flex mode.

It’s a distinct expertise with the Fold. Practically one out of three Galaxy foldable customers final 12 months opted for this final productiveness machine, which has empowered them to do extra by way of hyper-connected, particular person computing. Fold customers love the multitasking functionality of a display screen that doubles in measurement, to allow them to be extra environment friendly and get issues finished sooner.

Each foldable customers have enthusiastically embraced what now we have created. Their response is our greatest motivation to push ahead, and that’s why we’re dedicated to this journey of looking for new potentialities for cell innovation.

This 12 months, we’ve made developments in each element and opened the brand new experiences enabled by these behavior-shifting units. I’m excited to see individuals to find new methods to do extra of the issues they love with the brand new foldable.

After all, this wouldn’t have been potential with out the open collaboration and a shared need with our companions to repeatedly carry new improvements to the cell class. We’re working with business leaders together with Google, Microsoft and different service companions to broaden the experiences which are potential all through the foldable ecosystem.

Redefining What’s Potential for Folks In all places

Three years in the past, Galaxy foldables could possibly be summed up in a single phrase: radical. In a short time, nevertheless, it grew to become clear that this groundbreaking, versatile design match completely into trendy life. Consequently, what was as soon as a novelty three years in the past, is now the popular selection for hundreds of thousands.

At our upcoming Unpacked on August tenth, you’ll see that the affect of our innovation isn’t solely about what know-how can do. It’s about what you are able to do. We’ve as soon as once more taken our inspiration from crucial supply — Galaxy customers — to push the boundaries of what’s potential.

I can’t wait to indicate you the potential of our new Samsung Galaxy foldables as the last word software for each productiveness and self-expression. Now, you are able to do greater than you ever thought potential, unexpectedly, on one machine.

Get able to unfold your world.

To obtain as much as $200 in Reserve credit score in direction of the following sequence of Galaxy units, click on right here.



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